Social media marketing isn’t an exact science. But there are some general rules that you can follow to make your business accounts more effective. Here, Rachel Strella of Strella Social Media shares some social media rules of thumb. And the BizSugar community chimes in with some thoughts here.
Chances are, you’ve played or are at least aware of the augmented reality game that’s taking the mobile world by storm — Pokemon Go. But aside from being a fun and successful app, Pokemon Go can actually provide some useful digital marketing lessons to other businesses, as Jilesh Varma shares in this Blurbpoint post.
Social media and blogging platforms can be great for sharing content. But if you only rely on those platforms without having an actual site that you own and control completely, you could find your business in trouble if those platforms decide to make changes. Frank Strong of Sword and the Script explains more here.
When managing your marketing efforts, you can use a number of different tools to improve your results and efficiency. In this Duct Tape Marketing post, Joanne Torres shares some top marketing productivity tools. And BizSugar members also comment on the post here.
SEO can be a complicated concept if you’re just getting started. But there are some simple things you can do to make the whole process of optimizing for search engines a bit easier. Here are some SEO hacks from Stephan Spencer on the Search Engine Land blog.
You hear a lot about big data these days. But small data can actually be quite helpful for businesses too. In this post, Neil Patel explains how you can use small data in your business to increase sales.
Infographics can help you get messages across to online consumers in an interesting visual format. Here, Nick Bowersox shares some tips for using infographics in marketing efforts on the crowdSPRING blog. You can also see input from members of the BizSugar community here.
Launching a new website is exciting! The process of putting together your business’s digital home is a detailed one, with many moving parts. It can be easy to get so wrapped up in the general activities of getting it up and running that you forget the deeper, smaller details that make a big difference.
As launch day gets closer, take the time to check each item on this list to make sure your visitors are getting the best experience from day one. Just a few hours spent on these points will avoid problems down the line that can cost you visitors, fans, and sales!
Your website is the first impression our visitors will have of your product or services. These first impressions are shaped by your website’s design and content, which play a crucial role in your success.
Make sure to proofread all the content for spelling and grammatical errors, as these add to your credibility. The content should be well-organized, with clear, concise language that’s easy to read. All information should be accurate and up-to-date.
Your website should be easy to navigate, so that visitors can easily find what they’re looking for. All pages on your website should be complete with all the relevant information, especially:
Testing your technical functionality is an important step. You want to be sure that all of your links work, that your website’s HTML and CSS code is valid, and that all of your forms and payment gateways work.
This will help prevent any errors or crashes, which can frustrate users and diminish your business’s online credibility. It’ll also make sure that your visitors have a smooth experience with a site that’s easy to use and navigate.
Test your website on a variety of different devices and screen sizes. It should also adapt to different resolutions easily while remaining visually appealing and easy on the eyes.
Statistics have shown that more than half of all the web traffic is from a mobile device. Your website needs to have a responsive design and automatically adjust its layout and content to fit the screen size of the device it’s being viewed on.
Your website’s performance is key to retaining visitors. A visitor can decide within a few seconds of landing on a page if it’s relevant to their needs or if it has the information they’re looking for.
Test your page loading speed before launching, with Google PageSpeed Insights, Pingdom, and WebPage Test. Make sure all your images have been optimized for faster loading times, as this can make a huge difference.
Before your website goes live, view it on different major browsers like Chrome, Firefox, and Safari. This will let you see how your website loads, looks, and functions on each, as every browser interprets websites differently.
GamblingIf there are any changes to be made, do them before you launch your site so it will function well on various browsers. Double-checking this one step can help you reach a larger audience and reduce your bounce rate.
Your website’s security is crucial to the success of your business and you need to identify any security vulnerabilities before launch. If you do find any, you’ll be able to fix them and prevent any issues that could be exploited by hackers.
Not only can a data breach damage your business reputation, it can lead to losing customers and revenue; plus, you could be held liable if your website is not secure and your visitors’ data is stolen.
Optimizing your website and its content before you launch is vital for gaining visibility online. SEO readiness ensures that your website is optimized to be indexed and ranked by search engines like Google.
It also helps to attract organic traffic to your website and make it more discoverable if a visitor is looking for something specific. Here are few things to look at as you evaluate your website’s SEO readiness:
Most web hosting companies, like A2 and iPower hosting, offer free web analytic tools that provide valuable insights into your website’s performance. Before launching your business website, check that the analytics tools tracking codes have been correctly implemented.
This will allow you to monitor information that can help you target your audience more effectively. Depending on the data you want to track, you can also use third-party analytics tools, like Google Analytics or MonsterInsights.
This will allow you to monitor information that can help you target your audience more effectively. Depending on the data you want to track, you can also use third-party analytics tools, like Google Analytics or MonsterInsights.
Think of a backup and recovery plan like having insurance for your website. It’s your safety net in case something goes wrong, like an update that doesn’t install properly or a server crash.
With proper backup and recovery, you’ll be able to restore your website to how it was before the issue happened without losing important files. Before you launch your website, make sure the following is in place:
Check that all your social media accounts have been integrated with your website and that social sharing buttons have been added. This will give visitors to your site a chance to share your online presence.
Your social media accounts are a great way to build authority, drive traffic to your website, reach a larger audience, and build brand awareness. It also provides an opportunity for you to track what content is resonating with your audience and which social media platform drives the most engagement and traffic.
Before your website goes live, it’s crucial that you double-check all legal compliance and privacy policies to make sure your website is adhering to all necessary regulations.
Analyze your website and make sure it’s compliant with all applicable laws and regulations. It’s important to note that if you collect any personal information from your website visitors, you need to have a privacy policy in place.
Knowing what things to check before launching your business site is half the battle won. Spend a few hours making sure these are all in place, and you can look forward to a smooth launch and many happy website visitors ahead!
SEO is critical to any eCommerce website or online store. SEO helps with search engine ranking, which in turn can help increase traffic to your site and boost sales. However, there are some basic things you can do to improve the SEO of your eCommerce website without requiring a lot of technical knowledge or needing to hire an expert.
Headings and URLs are important for SEO. Ensure you include keywords in both the heading and URL of your pages, as this can help boost their rankings on search engines.